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    De Cecco

    Global campaign — vertical version

    Completed workCommercialsFood & Beverage

    Project code: AID-SHW-0003

    Campagna globale — versione verticale

    AIDEA STUDIO’s role

    Work directed and coordinated by AIDEA STUDIO.

    Objective

    The campaign also had to live on international social channels in 9:16, with no reshoot and keeping the master's visual consistency.

    Production

    Human re-direction of framing for vertical, AI regeneration of scenes in the new format, quality control and delivery for the required markets.

    Result

    Vertical version of the product campaign, designed for multi-market adaptations and always-on social advertising.

    Videos and commercials

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