De Cecco
DE CECCO — Premium product storytelling
Completed workCommercialsFood & Beverage
Project code: AID-SHW-0002
AIDEA STUDIO’s role
Work directed and coordinated by AIDEA STUDIO.
Objective
Editorial-grade product content was needed across several channels, with traditional still life and post costs unsustainable at the required volume.
Production
Human art direction on packaging and lighting, AI generation of material scenes, frame-by-frame quality control and finishing in every channel format.
Result
Premium product storytelling built entirely in digital, reusable across e-commerce, performance and retail media with no new shooting.
Related case study
Global campaign — vertical version
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